One of CID Communication’s clients was looking to expand its presence in the local regions as part of its 2024 business plan. The challenge lies in how to effectively engage the mainstream and community media to further boost brand visibility and nurture connections with potential customers.

To achieve this objective, CID jointly led the development and execution of a comprehensive media strategy meant for the regional market. It engaged local media through a series of events and follow-up activities. In the couple of months that the media relations initiative ran, it garnered hundreds of print, online, and broadcast coverage of the event, demonstrating improved brand appreciation.

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